Rural Cellular Corporation (NASDAQ:RCCC)
Industry: Technology

Listed 12 Consecutive Market Days. On List as of 05/17/2006 Through 06/05/2006

Rural Cellular Corporation (RCC), incorporated in 1997, is a wireless communications service provider focusing primarily on rural markets in the United States. The Company's operating territories include portions of five states in the Northeast, three states in the Northwest, four states in the Midwest, and three states in the South. Within each of its four territories, RCC has deployed a local sales and customer service presence in the communities that it serves. As of December 31, 2005, the Company's marketed networks covered a total population of approximately 6.5 million and serves approximately 706,000 voice customers. During the year ended December 31, 2003, RCC began a 2.5G network overlay and expansion process. During the year ended December 31, 2005, the Company's network has grown to 1,061 and its 2.5G networks are operational in all of its four territories. RCC also has preferred roaming relationships with Cingular Wireless LLC (Cingular), T-Mobile and Verizon Wireless (Verizon) in its various territories. The Company's customer base consists of three customer categories: postpaid, wholesale and prepaid. Postpaid customers accounted for the largest portion of RCC's customer base at 85%. These customers pay a monthly access fee for a wireless service plan that generally includes a fixed number of minutes and certain service features. In addition to the monthly access fee, these customers are typically billed in arrears for long-distance charges, data usage, roaming charges, and minutes of use exceeding the rate plans. The Company's wholesale customers are similar to its postpaid customers in that they pay monthly fees to utilize its network and services, however, the customers are billed by a third-party (reseller), who has resold RCC's service to the end user. Local Services RCC offers service plan options to its customers tailored to address their specific needs and to encourage cellular usage. Most of RCC's service plans have a fixed monthly access fee, which includes a specified number of minutes, and incremental fees for enhanced services. The Company's range of services on an individual or bundled basis, including short message service, which allows a customer to receive and send text messages or content messages; voicemail, which allows a customer to receive and retrieve voicemail, and wireless imaging service, which allows customers to receive and send pictures to another wireless handset or personal computer (PC). RCC also offers 2.5G technology data services, which include picture phones, Binary Run-time Environment for Wireless (Qualcomm) and Java service, data cards and Internet accessibility that allows customers to download ring tones, games, graphics, entertainment and information. Mobile Web service, which allows customers to access the Internet from a laptop computer through the Company's wireless network, is also offered. RCC also offers its customers regional calling plans and national plans that allow customers to pay home usage rates while traveling within specified regional zones, both within and outside of its cellular service areas, in addition to tailoring its service plans based on features and minutes of use. The Company has also established preferred roaming contracts and developed system integration with adjacent cellular carriers, which permit customers to receive automatic call delivery, call forwarding, voicemail, and call hand-off throughout the United States. Roaming Services RCC's national roaming agreement with Cingular is effective, through December 2009, and its roaming agreement with Verizon is effective through December 2009. Under these agreements, the Company is able to attain preferred roaming status by overlaying its existing time division multiple access networks in its South, Northeast and Northwest networks with global system for mobile communication (GSM)/general packet radio service/enhanced data for GSM evolution technology; and its Midwest network with code division multiple access technology. RCC's various agreements with T-Mobile are effect

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