Pure Play Music, Ltd. operates as an Internet based music platform that offers a music broadcasting and licensing opportunity from various artists worldwide. The company s website provides access to the presenter-based radio broadcast, six genre-specific music streams, on-demand music tracks, artist pages, business directories, news articles, download store, and an international gig guide. As of September 30, 2008, it featured and promoted approximately 7,000 acts from 42 countries. The company is based in Santa Monica, California.