Smart Kids Group, Inc., a development stage company, licenses technology and develops educational content and software. The company sublicense characters, copyrights, trademarks, and Internet domain names related to Be Alert Bert and other characters to promote educational and entertaining media products, which include videos, music, and books utilizing Be Alert Bert characters to children between the ages of 6 to 12 and which promote safety, health, and fitness. Its products are known as EDUtainment products. Smart Kids Group, Inc. was founded in 2003 and is based in Santa Fe, New Mexico.