rVue Holdings, Inc., an advertising technology company, operates rVue, a demand-side platform (DSP) for planning, buying, and managing digital place-based media networks (DPBM). It provides media services, including an online Internet based DSP that connects advertisers and/or advertising agencies with third party DPBM networks, which allows rVue to create for the advertiser a targeted advertising campaign and media plan, and negotiate that media plan simultaneously with various third-party networks selected. The company also executes campaigns on behalf of advertising clients or their agencies. In addition, it offers monitoring and troubleshooting services; tools for advertisers and advertising agencies to customize campaigns for details; proof-of-play analytics and network statistics to monitor advertising on the networks, as well as assist in evaluating the performance or refinements required for an advertising campaign. Further, the company s integrated analytics provides insight and opportunities for advertisers and agencies to extend the reach, impact, and engagement of future campaigns. As of December 31, 2015, its platform provided access to 175 networks comprising approximately 1,500,000 screens. rVue Holdings, Inc. was formerly known as Rivulet International, Inc. The company was incorporated in 2008 and is headquartered in Oakbrook Terrace, Illinois.

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