Pure Hospitality Solutions, Inc. operates hotels and resorts primarily in the United States and Central America. The company operates its hotels and resorts under the Hotel PURE brand. It also operates Friendly Reservations On-Line, an on-line booking and payment system designed for the small and medium business within the tourism industry; and a proprietary online travel booking platform. The company was formerly known as Oriens Travel and Hotel Management Corp. and changed its name to Pure Hospitality Solutions, Inc. in November 2014. The company is based in Las Vegas, Nevada.