Fire & Flower Holdings Corp., through its subsidiary, Fire & Flower Inc., operates as an independent retail chain that offers cannabis products and accessories to the adult-use market in Alberta and Saskatchewan. It also provides brand licensing and consulting services to licensed cannabis retail stores in Ontario. In addition, the company engages in the wholesale of regulated cannabis products and accessories in Saskatchewan; and operation of regulated cannabis e-commerce platform. As of January 13, 2020, it owned or had interests in 45 cannabis retail store licenses in the Provinces of Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory. The company is headquartered in Toronto, Canada.