Total Sports Media, Inc. operates as a digital media and technology services company in the United States. The company offers audio and video streaming, and advertising services to Internet and terrestrial radio stations, and other broadcast content providers through its RadioLoyalty platform. Its platforms also include UniversalPlayer, a technology for in-stream video ad insertion; WatchThis, a technology platform that consists of a Web or television-based player that manages streaming audio and video content, social media engagement, and display and video ad serving within the Web player in a live or on demand environment; and Livon.Tv broadcasts live video online and chat. In addition, the company, through its subsidiary, StreamTrack Media, Inc., provides lead generation services for advertisers and publishers through approximately 10 Websites and 40 uniform resource locators or Internet domains under the StreamTrack Media name. It also serves broadcasters, station rep groups, content owners, artists, bands, musicians, music promoters, direct marketers, brand advertisers, and advertising agencies. The company was formerly known as StreamTrack, Inc. and changed its name to Total Sports Media, Inc. in November 2016. Total Sports Media, Inc. is headquartered in Goleta, California. Total Sports Media, Inc. is a subsidiary of MDMD Ventures, LLC.