Catuity, Inc., through its subsidiaries, provides loyalty and gift card processing and services that enable retailers and merchants to reach, reward, and retain their customers. It delivers hosted, customizable loyalty and gift card processing, email, and reporting services to chains and franchises of various sizes and in various industries that enable merchants to realize program benefits in real time at the point of sale. The company hosts its services on an application service provider basis that enable processing of member-based loyalty programs, which deliver customized discounts, promotions, rewards, and points-based programs. In addition, Catuity sells packaged loyalty and gift card products, such as bundled loyalty, gift card, and payments processing services to retailers. It operates primarily in the United States and Australia. The company was founded in 1992 and is headquartered in Charlottesville, Virginia.

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