TRANSMEDIA EUROPE (OTC:MBTE)
Industry: Technology
Transmedia Europe, Inc. is a global provider of membership-based consumer and business services through its subsidiaries and affiliates. These services are primarily marketed to major corporations providing specifically designed loyalty programs to aid customer acquisition, activation and retention. The Company's various member-benefit programs are currently offered in 28 countries and globally via the Internet. The Company estimates that it currently has over 9 million members participating in its various loyalty programs. The business of the Company comprises four segments: (i) member benefits/loyalty marketing, (ii) e-commerce and Internet services, (iii) direct marketing and (iv) travel services. Member Benefits/Loyalty Marketing Business The Company's member benefits business has been developed over a number of years primarily through the acquisition of independent benefit providers. Today, the Company's member benefits business comprises Countdown, Logan Leisure,Countdown USA, Transmedia UK plc, and NHS. The Company is increasingly positioned its member benefits business as a loyalty and affinity marketing service to its corporate clients. The Countdown business is primarily a membership-based business that arranges discounts with major suppliers of goods and services for its members. Countdown has approximately 7 million members and over 75,000 participating merchants in 28 countries. Porkpine operates two businesses trading as Logan Leisure and Logan Leisure & Entertainment. Both businesses produce and sell books of vouchers (Voucher Directories) which entitle the holder to discounts and savings on a range of products and services including hotel accommodation, restaurants, golf clubs and general merchandise.Logan Leisure in Northern Ireland and Logan Leisure and Entertainment in the Republic of Ireland negotiate discounts from a range of suppliers of goods and services who agree to the inclusion of a voucher representing such discount in the Voucher Directory. Healthcare products and services are the cornerstone of the Countdown USA benefits program. Such products and services include mail order and retail pharmacy, eyewear and hearing products, medical supplies and equipment. Transmedia UK plc operates a restaurant card business. The restaurant card is a charge card used by a cardholder in lieu of a credit card to pay for purchases at participating restaurants. E-Commerce and Internet Services Business In November 1998 the Company and TMAP launched an Internet shopping and services program, Countdown-Arcade. Management believes that the development of an e-commerce business is key to the future success and growth of the Company.Management further believes that the Countdown-Arcade can be developed to become a full online international shopping web site offering a broad range of merchandise and services at discounted prices by utilizing the existing Countdown participating merchant base. The Countdown-Arcade offers the ability to purchase over the Internet a range of consumer products primarily from UK suppliers. Direct Marketing Business On June 15, 1999 the Company and TMAP purchased DBS Direct. DBS Direct has the right, on a preferred basis, to provide localized turnkey sales and installation services for DirecTV, the leading providers of digital, "direct-to-the-home" multi-channel video programming services. The DBS Direct contracts with DirecTV will allow it to become the first nationwide telemarketing, door-to-door sales, and full-service installer of DirecTV's Digital Broadcast Satellite in the United States. DBS Direct has three contracts with DirecTV, one covering Single Family Units (SFU's),one covering Multi-Dwelling Units (MDU's) and a third covering commercial establishments such as hotels and restaurants. Travel Services Business The Company's travel services business, which is located only in Australia, consists of Teletravel and Breakaway. Travel products offered through Teletravel include the sale of packaged vacations, airline tickets, hotel accommodati
As Of: 10/07 00:00 ET
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