HouseValues, Inc. provides a service that enables residential real estate professionals to capture, cultivate and convert leads into closed transactions. The Company provides service offering for residential real estate agents that combines leads generated from its HouseValues.com and JustListed.com Websites with its Market Leader prospect management system and personalized coaching and training. HouseValues provides its service offering to agent customers for a monthly fixed fee pursuant to contracts, most of which have an initial term of one year, continuing thereafter on a month-to-month basis until terminated. The Company's contracts provide for the delivery of a specified number of leads to each customer, a license to use its Market Leader system and coaching and training services. On December 9, 2004, the Company completed its initial public offering and its stock commenced trading on December 10, 2004. Lead Capture-HouseValues.com and JustListed.com The HouseValues and JustListed services are designed to serve the needs of Internet-enabled consumers seeking to buy or sell a home. HouseValues.com offers homeowners a free estimate of their home's market value and suggested listing price. Homeowners enter information about their home on a short online form on the HouseValues.com Website. HouseValues matches this information with an agent customer, who is then able to provide the homeowner with a free market analysis containing an estimate of the value of the home. JustListed.com offers a free service for prospective home buyers that emails them listings on homes that meet their buying criteria. Prospective home buyers use the Company's JustListed.com Website to specify the criteria they are seeking in a home. HouseValues matches this information with an agent customer, who is then able to email the prospective home buyer new home listings when such listings reach the market. Lead Cultivation-Market Leader Market Leader is an online prospect management system that helps agent customers manage and cultivate leads. By automating many of the repetitive tasks that are required to follow up and communicate with potential clients, Market Leader allows agent customers to focus on transacting their business while marketing their services to clients to maintain a pipeline of future business opportunities. Market Leader enables agent customers to track leads received from the HouseValues or JustListed services, or other sources, such as their own Websites. HouseValues encourages agent customers to incorporate all of their client contacts into Market Leader to manage their entire pipeline of business. Market Leader tracks the sales pipeline, homes listed, completed transactions and potential and actual commissions for agent customers. It also tracks response times by agents to HouseValues and JustListed leads. Lead Conversion-Agent Success Program HouseValues provides agent customers with coaching and training, as well as access to a network of other real estate agents, to help them realize the full value of its service offering. This Agent Success Program provides the Company with opportunities to interact with its agent customers. The program helps agent customers be successful in cultivating the leads the Company provides and generating business, increasing the likelihood that they will remain customers. A component of the Company's Agent Success Program is coaching. HouseValues assigns a coach to each agent customer. HouseValues's coaching team has expertise in the real estate industry, from managing real estate offices to running training departments for brokerage firms. These coaches provide life-cycle-based coaching, market-specific coaching calls and activity-based coaching. The Company conducts in-market seminars for agent customers in cities across the United States. During 2004, HouseValues conducted 118 in-market training seminars. HouseValues hosts conference calls that feature agent customers who are using its services. HouseValues conducts interviews with these agent customers and co

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