Ronco Holdings, Inc. engages in the development, marketing, and distribution of kitchen products and household products in the United States. The company was formerly known as Ronco Corporation. The company was founded in 1964 and is based in Austin, Texas. On August 20, 2007, the voluntary petition of Ronco Holdings, Inc. for reorganization under Chapter 11 was converted to Chapter 7. It had filed for Chapter 11 bankruptcy on June 14, 2007.

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