Conversant, Inc. provides various digital marketing services in the United States and internationally. The company operates in two segments, Affiliate Marketing and Media segments. The Affiliate Marketing segment provides technology, network, and customer services that enable advertisers to create their online sales force comprising third-party Website publishers. The Media segment provides a suite of digital marketing services and tailored programs that help marketers create and increase awareness for their products and brands, attract visitors, and generate leads and sales through the Internet and mobile applications. The company sells its products to advertisers and advertising agencies. The company was formerly known as ValueClick, Inc. and changed its name to Conversant, Inc. in February 2014. Conversant, Inc. was founded in 1998 and is headquartered in Westlake Village, California.