Dixons Retail plc operates as an electrical retailer and services company. It sells consumer electronics, personal computers, domestic appliances, photographic equipment, communication products, and related financial and after-sales services. The company also engages in the business to business sale of computer hardware, software, and services; online sale of its products; and franchise business. The company operates stores primarily under the brand names of Currys and PC World Essentials, Logik, iWantit, Advent, Goji, and Sandstr m. It operates approximately 1,100 retail stores. Dixons Retail plc has operations primarily in the United Kingdom, Ireland, Norway, Sweden, Finland, Denmark, the Czech Republic, Slovakia, Iceland, Greenland, the Faroe Islands, Italy, Greece, and Turkey. The company is headquartered in Hemel Hempstead, the United Kingdom.

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