Bidz.com, Inc. operates as an online retailer of jewelry in the United States and internationally. It operates a Web Site, bidz.com, for the purpose of selling merchandise, utilizing an online sales auction platform; and a fixed price online store at www.buyz.com. The companys product inventory includes gold, platinum, and silver jewelry sets with diamonds, rubies, emeralds, sapphires, and other precious and semi-precious stones; and a selection of jewelry, including rings, necklaces, earrings, bracelets, jewelry sets, watches and accessories, and brand name merchandises. It also acts as an agent in the sale of certified merchant merchandise owned by third parties. The company was founded in 1998 and is headquartered in Culver City, California.