PrimEdge, Inc., through its subsidiary, DigiKidz, Inc., engages in the development, production, distribution, and marketing of personalized DVD products for children. It offers personalized animated video adventure stories, educationally-oriented DVD for toddlers, and personalized English and Spanish language-animated stories on DVD. The company sells its products online, and through brick and mortar retail in the United States and Canada. PrimEdge was founded in 1999. It was formerly known as Bidville, Inc. and changed its name to PrimEdge, Inc. in August 2006. The company is headquartered in Boca Raton, Florida.

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