Performing Brands, Inc. develops, produces, markets, and distributes alternative beverage category energy drinks under the Boo Koo and Gazzu brand names. Its flavored energy drinks include Citrus, Wild Berry, Wild Berry Zero Carb, Bite, Jugo, Fruit Punch, Gazzu, Wet Vitamins, and Boo Koo Burner. The company sells and distributes its products in the United States and Canada through its network of regional bottlers and other direct store delivery distributors, and other wholesale distributors. Performing Brands sells its products primarily to mainstream convenience and grocery store chains, drug stores, gas stations, and mainstream and discount consumer stores. It also distributes its products through warehouse delivery channels and directly to retail chain warehouses or stores. The company, formerly known as Boo Koo Holdings, Inc., was founded in 2002 and is based in Addison, Texas. On December 19, 2008, Performing Brands, Inc filed a voluntary petition for liquidation under Chapter 7 in the US Bankruptcy Court for the Northern District of Texas.

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