Vitamin Blue, Inc. designs, develops, produces, and distributes water boardsports apparel and related products primarily in the United States. The company offers board shorts and T-shirts. It also provides water boardsports accessories, including board bags, paddle bags, and rack pads. The company was formerly known as Under The Influence, Inc. and changed its name to Vitamin Blue, Inc. in May 2007. Vitamin Blue, Inc. was founded in 1999 and is based in Costa Mesa, California.