Dreamworks Animation SKG, Inc., together with its subsidiaries, primarily develops, produces, and exploits animated films and their associated characters worldwide. It operates through four segments: Feature Films, Television Series and Specials, Consumer Products, and New Media. The company is involved in the creation and exploitation of animated feature films, television series and specials, live entertainment properties, and related consumer products. It also licenses its characters, film elements, and other intellectual property rights to consumer product companies, retailers, live entertainment companies, music publishers, theme parks, cruise ships, and hotels. In addition, the company produces and distributes content across various channels, including short-form online video, theatrical, home entertainment, television and online video-on-demand, and sponsorship arrangements, as well as exploits ancillary products and services comprising marketing and consumer products. It has strategic alliances with Hewlett-Packard, Intel, and other companies. Dreamworks Animation SKG, Inc. was founded in 1994 and is headquartered in Glendale, California.