eLong, Inc. operates as a mobile and online travel service provider in the People s Republic of China. It provides its customers with travel information and the ability to book accommodation rooms, transportation tickets, and other services utilizing its mobile and Web technology, and customer service centers. The company enables travelers to make informed accommodation booking decisions through its Website and mobile applications, destination guides, photos, virtual tours, maps, and user reviews. It offers its consumers an accommodation network of domestic and international properties worldwide, as well as acts as an agent for accommodation transactions. The company markets its services through online marketing, media advertising, co-marketing with established brands of other companies, and direct marketing. eLong, Inc. was founded in 1999 and is headquartered in Beijing, the People s Republic of China.

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