IncrediMail Ltd. (NASDAQ:MAIL)
Industry: Technology

OFF LIST - 2176 consecutive market days: OFF LIST as of 10/12/2007 Through 11/14/2016

IncrediMail Ltd., incorporated in November 1999, is a provider of e-mail solutions, focused on offering a customized e-mail experience for the consumer or home user market. The Company designs, develops and market an integrated suite of e-mail software products and services that offer users the ability to design a customized and personal presentation. Through June 30, 2005, IncrediMail Ltd. had sold more than 716,000 products and content subscriptions worldwide. The Company generates revenue by selling its premium software products and offering subscriptions to its content database, licensing and co-branding the Company's Incredi brand to operators of third-party Websites, and selling paid advertising and sponsored links on its Website and e-mail client. IncrediMail Ltd.'s products are available in eight languages in addition to English. Prices and subscription fees for its premium products vary based on market, number of subscription years and whether the products are offered together. All of the Company's products can be downloaded over the Internet through a personal computer running on a Microsoft Windows operating system. IncrediMail Xe, launched in September 2000, is the Company's flagship product that is available over the Internet free of charge. It offers a variety of features that the user can apply to e-mail messages, including pre-prepared backgrounds and letterheads, animated notifiers, emoticons, three-dimensional (3D) effects, handwritten signatures, Web gallery with additional animations, notifiers and e-mail backgrounds, sound effects and virtual e-cards. IncrediMail Xe also includes basic anti-spam features that allow users to specify trusted domains and e-mail addresses. The e-mails that come from the specified sources will not be treated as spam, while all other e-mails will be automatically marked as potential spam. IncrediMail Premium is an enhanced version of Incredimail Xe. Users who upgrade their free version of IncrediMail Xe through the purchase of IncrediMail Premium also benefit from features, such as no advertising banners displayed in the product, the ability to change the appearance of the product through the use of software skins, voice message recorder, no promotional link at the bottom of outgoing e-mails, enhanced notifiers, a Web gallery with additional animations, notifiers and e-mail backgrounds, advanced account access and user support. The advanced account access system allows a user to download a specific e-mail from an account without necessarily downloading all e-mails that have been delivered to the account. In addition, it allows a user to preview the e-mail details residing on the server and delete e-mail messages from the account without first having to download them. This software feature is built into IncrediMail Premium and does not require the user to download or install any additional software. Users are therefore able to remove undesirable e-mails that they suspect may be infected with viruses or that may otherwise compromise their computers without downloading them. IncrediMail Letter Creator is an application that enables IncrediMail Xe and IncrediMail Premium users to design and create their own personalized e-mail letters and e-cards. Such users can create their own letterheads, customize their e-mails with 3D effects, font styles, images and pictures, and add personalized backgrounds. Through June 30, 2005, IncrediMail Ltd. had sold approximately 604,000 licenses for IncrediMail Premium or IncrediMail Letter Creator. IncrediBundle is a package of both IncrediMail Premium and Letter Creator that is offered for a reduced price. The Gold Gallery, launched in February 2004, is a subscription-based content database. It offers access to additional IncrediMail content files in the form of e-mail backgrounds, animations, sounds, graphics and e-mail notifiers. Through June 30, 2005, the Company had sold approximately 85,000 subscriptions for The Gold Gallery. IncrediMail Super Pack, launched in 2005, is a package of emoticons sold separately. Through Ju

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