BULL RUN CORP (BULL)

Bull Run Corporation (Bull Run) is a sports and affinity marketing, printing and publishing, and association management company through its sole operating business, Host Communications, Inc. (Host). Host's Collegiate Marketing and Production Services business segment provides sports marketing and production services to a number of collegiate conferences and universities, and through a contract with CBS Sports on behalf of the National Collegiate Athletic Association (NCAA). Host's association management services business segment provides various associations with services, such as member communication, recruitment and retention, conference planning, Internet Website management, marketing and administration. Collegiate Marketing and Production Services Segment The Company provides collegiate sports and marketing services for a number of NCAA Division I universities and athletic conferences through Host. The agreements relating to the services rendered by Bull Run vary by school or conference, which provides production of radio and television broadcasts of certain athletic events and coaches' shows; sale of advertising during radio and television broadcasts of games and coaches' shows; sale of media advertising and venue signage; sale of official sponsorship rights to corporations; publishing, printing and vending of game-day and other programs; creative design of materials, video production, and construction and management of Internet Websites, and coaches' endorsements and pay-per-view telecasts. Institutions and organizations with which the Company has agreements include the University of Arizona, Florida State University, the University of Kentucky, the University of Michigan, Oklahoma State University, the University of Tennessee, the University of Texas and the Southeastern Conference. The Company also has marketing rights to the SBC Red River Rivalry featuring the University of Texas and University of Oklahoma's annual football game and the Lone Star Showdown series of games featuring the University of Texas and Texas A&M University. In addition, the Company has published Dave Campbell's Texas football magazine and has marketing rights to an annual series of football games that feature six prominent Texas high school teams. The Company has the rights to produce, distribute and sell approximately 150 game programs and publications in connection with 87 NCAA championships, including the Men's and Women's Final Four Division I basketball championships. In addition to the publishing rights through CBS Sports, it has an agreement with NCAA Football USA, Inc. (NCAA Football), which is organized to promote college football. Through its Integrated Media Group, the Company produces various commercial spots and other media to promote the brand. Bull Run produces more than 700 publications annually for a variety of clients, including the NCAA, college football conferences, universities and various collegiate associations. The Company's publications include game programs, media guides, posters and marketing brochures. It also provides printing services for corporations and not-for-profit organizations nationwide, consisting of directories, annual reports, brochures, posters, programs and catalogs. The Company produces television programs, videos, radio broadcasts, commercial audio and Internet related services, and administers the regional radio networks of seven NCAA Division I universities and the Southeastern Conference. The Company's digital recording studios handle network soundtracks for radio, television and multi-image presentations. Association Management Services Segment Association Management Services segment provides a range of management services to multi-national associations, including the National Tour Association, Quest International Users Group, Inc., the International SPA Association and the International Coach Federation. The Company's services include association management, financial reporting, accounting, marketing, publishing, government lobbying, education, event management, In

Current Quote*
Last: $12.610
Change: 0.000
Book: $Unk
Volume: 21,252,891

As Of: 07/01 16:08 ET
*Quotes delayed by 20min.

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