Celsius Holdings, Inc. develops, markets, distributes, and sells functional calorie-burning fitness beverages in the United States and internationally. The company offers its beverages in various flavors, including carbonated orange, wild berry, cola, grape, kiwi-guava, and watermelon; and non-carbonated green tea raspberry/acai, green tea/peach mango, pineapple coconut, watermelon berry, and strawberries and cream, as well as sparkling grapefruit, cucumber lime, and orange pomegranate under the Celsius name. It also provides Celsius Heat, a dietary supplement in carbonated flavors, such as apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragonfruit, and tangerine grapefruit. The company distributes its products through direct-store delivery distributors, as well as directly to retailers across various retail segments comprising supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce Websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is based in Boca Raton, Florida.