Inuvo, Inc., together with its subsidiaries, a technology company, provides data-driven platforms that automatically identify and message online audiences across video, mobile, connected TV, display, and social and native devices, channels, and formats in the United States. The company's digital marketplace allows advertisers and publishers the opportunity to buy and sell advertising space in real time. Its products and services include ValidClick, a software as a service and delivery platform for publishers that offers a pay-per-click solution where advertisements are targeted to consumers based on content and behaviors; IntentKey, a consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences; and Digital Publishing in branded Web properties in categories of health, finance, travel, entertainment, careers, education, lifestyle, and automotive. The company's marketing channels consist of Websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.