LightInTheBox Holding Co., Ltd., through its subsidiaries, operates as an online retail company worldwide. It provides apparel products, including customized, special occasion, and fast fashion apparel products; and other general merchandise products, such as accessories and gadgets, home and garden products, electronics and communication devices, and other products. The company offers its products through lightinthebox.com, ezbuy.com miniinthebox.com, ouku.com, and other Websites, as well as through mobile applications; and sells its products through online marketplace platforms. It also provides mobile application software development and information technology support services. The company was founded in 2007 and is headquartered in Beijing, the People's Republic of China.